Creating Innovation-Driven Growth Seminar


About Innosight Consulting:


Understanding and managing innovation is critical to achieving competitive advantage. Managers need to know what disruptive threats and opportunities exist, and must be able to anticipate future changes. Demystifying innovation enables companies to capture and create new waves of corporate growth.


Innosight helps companies improve their ability to generate new growth through innovation. Consulting and executive training services of Innosight facilitate the discovery of new, high-growth markets and the creation of breakthrough products and services. Innosight approach is the result of in-depth work with companies such as Motorola, Aetna, Microsoft, Unilever, and the government of Singapore - all of which have applied Innosight thinking to manage various aspects of innovation.


Fueling innovation insights from Innosight are the ideas of their Founder, Harvard Business School Professor Clayton Christensen, whose books on innovation have sold over one million copies. Christensen’s first book, The Innovator's Dilemma, caused leaders to address the urgency of disruptive change. Christensen's latest works, The Innovator's Solution and Seeing What's Next, help guide Innosight's thinking on how to make successful innovation predictable and how to forecast industry winners and losers.


About the speakers :


Mark Johnson, President, Innosight Consulting


Mark Johnson is President and co-founder of Innosight. He has led consulting engagements within numerous Fortune 500 companies in a broad range of industries, including a U.S. defense contractor, a commercial enterprise IT company, and a major medical device manufacturer. He recently led a large-scale innovation management project for the government of Singapore. Many of the insights from Mark’s client work can be found in an article from the 2002 spring issue of Sloan Management Review entitled, “Foundations for Growth: How to Build Disruptive New Businesses”, which he co-authored with Clayton Christensen. As President of Innosight, Mark has been a featured speaker on disruptive innovation at several conferences in the automotive, healthcare, financial services, and venture capital industries, and has presented to various other constituencies, including the Department of Defense.


Mark received his MBA with second year honors from the Harvard Business School. He received a Master’s degree in Civil Engineering and Engineering Mechanics from Columbia University and a Bachelor’s degree in Aerospace Engineering from the United States Naval Academy.



Workshop Agenda :


Participants in this one-day workshop are introduced to the general principles of disruptive innovation through a mix of presentations and small and large group discussions. This disruptive innovation primer is ideal for those who have an enthusiasm for understanding how disruptive innovation can lead to creating new growth. Participants have the opportunity to discuss how the principles apply to their own businesses and what they can do to make growth happen. As a pre-requisite, participants must read chapters one through four of The Innovator’s Solution.



9:00 – 9:15 a.m.

Introduction & Objectives


·         Introductory remarks

·         Workshop objectives and road map for the day ahead

·         Individual introductions

9:15 – 10:45 a.m.

Principles for Achieving Innovation-Driven Growth

Presentation & Discussion

·         Disruptive innovation theory (sustaining versus disruptive innovation)

·         Aligning organizational capabilities for growth

·         Strategies for disruptive growth

·         Classifying innovations

10:45 – 11:00 a.m.


11:00 – 12:00 p.m.

Case Study Discussion


Participants apply the disruptive innovation principles to a case study. 

12:00 – 1:00 p.m.


1:00 – 1:30 p.m.

Connecting Solutions to the Job-to-be-Done


·         Creating differentiated solutions

·         Identifying customers who will hire your product

1:30 – 2:30 p.m.

Case Study Discussion


Participants read a brief case study and assess the case study’s subject’s strategy given the disruptive innovation principles, and discuss the lessons learned.

2:30 – 3:00 p.m.


Creating Winning Strategies


·         Developing plans to identify key assumptions, experiment, and adapt

3:00 – 3:15 p.m.


3:15 – 3:45 p.m.

Building an Innovation Dynasty


·         Pillars for success

·         Allocating resources

·         Next steps

3:45 – 4:45 p.m.

Case Study Discussion


Participants discuss a case study.

4:45 – 5:00 p.m.

Wrap-up of the Day

Presentation and discussion